A Process Study of the Development of Capabilities for Replication in an Evolving Chain
(A2020-63629)

AUTHORS

VINAY GARG, Missouri State

KEYWORDS

dynamic capabilities; replication process; multifaceted perspective

ABSTRACT

Replication is of paramount importance for creation and growth of retail chains, therefore this field study explains the evolution of capabilities for replication in the context of a nascent restaurant chain in India. Findings are interpreted in the light of a few dominant themes in replication and dynamic capabilities literature. Achieving a cogent set of capabilities for replication is found to be a challenging endeavor. The study contributes a multifaceted perspective, in which executive choice plays a crucial role and thus, change in the executive team results in developing new capabilities. Implications of the study for research and practice are discussed.